Mama Shrooms Wins
gemma OgstonShare
Sharing the Wins as Well as the Hard Parts
I share a lot about the hard parts of building Mama Shrooms because they’re real. Running a supplement business, especially as a female founder in a loud, saturated wellness industry, stretches you in ways you don’t always expect.
It takes resilience.
It takes risk.
It takes backing yourself when things feel uncertain.
But the last few weeks have felt different. In a really good way. And I realised it’s important to share the wins too, not just the struggles.
A Pinch-Me Moment: Soho House Health Club
Launching in Soho House Health Club has been a genuine pinch-me moment. Seeing something that started as an idea, a kitchen-table concept built on belief and curiosity, now sitting in a space like that feels incredibly special.
It represents growth, validation, and a lot of quiet persistence behind the scenes.
In the Press
We’ve recently been featured in Olive Magazine, Women’s Running, Women’s Health, and The Independent.
For a small independent brand, press isn’t just publicity. It’s recognition. Its credibility. It’s more people discovering functional mushrooms in a way that’s rooted in quality, integrity, and education.
Mushroom Conversations That Matter
I’ve been recording some brilliant, in-depth mushroom conversations with Ollie (aka The Fungi Consultant). These chats go deeper into sourcing, beta-glucans, and what actually makes a mushroom supplement effective.
Mama Shrooms has never been about hype. It’s about education and creating something I genuinely believe in. More on that very soon.
SLOMO x Camp Festival
I recently had an exciting meeting with Josie at Slomo, and we’ve got something special coming up for Camp Festival. It feels aligned, creative, and thoughtful, and I can’t wait to share more when I can.
University Mental Health Day
I’m currently working with my interns on something meaningful for University Mental Health Day and will be heading up to Edinburgh soon.
Supporting young people’s mental health is something very close to my heart, so bringing Mama Shrooms into that space feels purposeful and important.
New Batch Incoming
Our new batch is arriving this week. We’ve scaled up, doubled production, increased beta-glucan levels, and further refined the formula.
Growth like this takes time, investment, and belief, but it feels exciting.
Gratitude
When I pause and take it all in, I feel proud. Not because it’s easy, it isn’t, but because it’s real.
I genuinely love building this brand.
And I’m so grateful to every single one of you who supports Mama Shrooms, whether you buy, share, message, recommend, or follow along.
This journey can be tough.
But right now, I’m buzzing 🍄